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The 2025 State of the Media Report is here: We surveyed 3,000+ journalists to find out what they really want and need from PR professionals

Journalist Outreach

Craft more powerful pitches and enhance your media coverage with the industry’s most accurate, comprehensive media database and AI-powered outreach tool.

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Comprehensive data you can trust 

Reach the right contacts with confidence using our human-curated database of verified journalists and media outlets. With over 500,000 media profiles across 225 countries and territories, we’ve got you covered. 

Find the most relevant media contacts 

CisionOne helps you quickly identify and connect with the right journalists and media outlets. With powerful search tools, advanced filters, and insights into the topics journalists are covering, you can confidently find the right person to amplify your story.

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Send pitches that generate more coverage 

CisionOne’s powerful yet easy-to-use distribution tools make media outreach effortless. Quickly create branded media releases with our intuitive email builder and pre-saved templates, use AI-powered recommendations to craft high-impact pitches in seconds, and customize your content with tailored branding to ensure your message stands out. 

Measure your impact to improve future outcomes 

Track engagement with your media releases to understand which stories and outreach methods resonate most with your target journalists. Combined with your earned media coverage, see how a media release drove story pickup, then use these insights to refine your strategy and drive an even greater impact in your next campaign. 

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Keep you & your teams aligned 

Stay on top of media relationships by centralizing all journalist interactions in one convenient place. Build and share media lists, capture important phone and email conversations, assign tasks to the right team members, and when the time is right, generate reports that showcase your team's success with just a few clicks.

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Stay Informed with Media Brief

Our free weekly roundup of journalist moves, editorial shifts, and key industry events. Curated by Cision’s expert media research team, Media Brief provides the latest insights from major media outlets, ensuring you never miss a critical update. Sign up

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